A survey found that the "fun factor" is a major draw.
by Duncan Larkin, Published Feb. 14, 2013, Updated Feb. 14, 2013 at 11:58 AM UTC
Within the first month of 2013, The Color Run had more than 150,000 participants registered for the events.
Stay up-to-date on the latest running content.
Click to Subscribe
© 2014 Competitor Group Inc. All Rights Reserved