The 20-year-old company also enhanced its branding.
It's an endurance athlete staple, but how do the ingredients of the popular energy gel actually work?
All profits from the energy gel maker's new flavor will be donated to the cause.
The original energy gel is still the industry's most recognizable brand.
Here are a few new nutrition products spotted at Outdoor Retailer we think you'll like as much as we did!
His mother has been his ultra-running role model all along.
A moment of silence, please, for our dear departed Bessie.
Energy gels are essential for properly fueling during a marathon, but don't always taste great or settle well.
Competitor.com’s Sean McKeon had a chance to test out the true capacity of the popular running utility belt called Spibelt. Spibelt