Sebastian Coe is doing his part to make it happen.
He's up against Jamaican sprinter Usain Bolt.
Prefabrication of the track surface is what sets the Italian company apart.
Not a surprise, given the recent cheating scandals that have rocked the sport.
Samsung recently pulled its Diamond League sponsorship.
South Korean electronics company walks away from the IAAF.
She says she wants to focus on the marathon for Rio in 2016.
The first race was won by a Finnish runner.
The legendary Kip Keino of Kenya will be receiving a special honor.