The inaugural event kicks off in Alexandria, Va.
State champions get a personal letter from the CEO and a discount on a special t-shirt.
The inaugural event takes place in Alexandria, Va. in November.
The action kicks off on Hayward Field in one year's time.
Governing body's boss reportedly earns around $500,000 per year, plus bonuses.
The new headman will make a base salary of $500,000 a year.