Why ING Dropped Sponsorship Of Three Marathons

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The Dutch company no longer backs Miami, New York, and Hartford.

The Hartford Courant has an interesting article about Dutch banking and financial services company ING dropping its sponsorship of three American marathons: New York, Hartford, and Miami.

“If you have an established firm with a brand-new name in financial services, and you’ve spent more than a decade building positive recognition with three huge events that attract the upscale crowd you need to reach, why drop out?” Haar asks.

Frankie Ruiz, the co-founder of the Miami Marathon, shares a similar opinion of the decision.

“It’s still mind-boggling to me that they walked away from the scene. They were entrenched,” he said. ING had been the title sponsor of that race for eight years and Miami organizers are still looking for a replacement.

“We had a beautiful marriage for eight years,” Ruiz said. “When they joined us we had 10,000 runners, and when they left we had about 25,000 … It is a bit difficult because ING was so synonymous with running in the national and international circuit.”

For More: Hartford Courant

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