Brooks Running Company announced their partnership with the 2018 Special Olympics USA Games, taking place July 1-6 in Seattle, Wash. Over 4,000 athletes and coaches from 14 different sports will participate in the games. Also attending are over 70,000 spectators, partners and volunteers.
Brooks is hoping to bring their Run Happy spirit to the event. “The 2018 Special Olympics USA Games honors and celebrates the power of sport in people’s lives. We are thrilled to partner with an organization that shares our purpose of inspiring everyone to run and be active,” said Jim Weber, Brooks Running CEO, in a statement.
As part of the partnership, Brooks will release a limited-edition 2018 USA Games performance running shoe as well as a line of co-branded performance apparel launching in summer 2018. A portion of the sales of these products will be donated to the 2018 USA Games. Three hundred Brooks employees, partners and local running enthusiasts will serve as volunteers during the games. Finally, the company will provide a free pair of Brooks running shoes to athletes participating in the Special Olympics Healthy Athletes Fit Feet program, which offers athletes free podiatric screenings.
Pro runners Katie Mackey and Izaic Yorks, both members of the Brooks Beast Track Club, will serve as 2018 USA Games Ambassadors. Both athletes graduated from the University of Washington and have local ties to the Seattle area. The games have a special meaning to Yorks, whose sister has developmental and physical disabilities.
“Partnering with Seattle-based Brooks and its employees is an opportunity to connect them with athletes both locally and nationally,” said Beth Knox, CEO and president of the 2018 Special Olympics USA Games. “Brooks’ commitment to the community and to helping athletes prove that there are no bounds to their abilities is a terrific match for the mission of the 2018 USA Games.”