Anyone who has ever run or watched the New York City Marathon can vouch for how emotional the race can be. New York Road Runners is tapping into those feelings with their new ‘It Will Move You’ campaign. A series of print, digital and television advertisements captures the physical and emotional feelings around the entire NYC Marathon experience.
At the center of the campaign is a 30-second video inviting people to tune into the race. The spot intersperses scenes from the marathon with declarations about the race, such as ‘It will inspire you,’ and ‘It will push you.” So far the commercial has been shared widely on social media.
“Our new ‘It Will Move You’ campaign brings to life the transformative power of running, and the incredible impact of the TCS New York City Marathon,” said Ronnie Tucker, senior vice president of marketing at New York Road Runners. “The campaign captures the vast range of emotions that marathoners, spectators, volunteers, and even viewers at home feel as part of this awe-inspiring event.”
The campaign will also feature what NYRR calls “digital cheer cards.” Friends and family will be able to make digital versions of race signs on the TCS New York City Marathon Mobile App starting in late October. On race day, those cards will be displayed on a screen at 90th Street and Fifth Avenue as runners pass by.
The New York City Marathon takes place on Sunday, Nov. 5. It will be broadcast live on WABC-TV in the New York area from 9:00 a.m. to 2:00 p.m. EST. Outside of the New York area, it will be shown live on ESPN2 from 9:00 a.m. to 12:30 p.m. EST.